A Beginner’s Guide to Using Crowdfunding Platforms for Real Estate Investing

Jul 12, 2023 | Industry Articles

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For those who are new to real estate investing, crowdfunding can be a powerful tool to help you get your foot in the door. Crowdfunding platforms connect investors with real estate opportunities that would be difficult to access otherwise.

Not only does this make investing more accessible, but it also enables you to diversify your portfolio in a way that wasn’t possible just a few years ago. Having been in this industry a long time, we’re going to provide a simple guide to using crowdfunding platforms for real estate investing.

Types of Crowdfunding Platforms Available

There are two types of crowdfunding platforms: debt and equity. Debt crowdfunding platforms function like traditional lenders, where investors earn interest on their investment, while equity crowdfunding platforms function like venture capitalists where investors receive a share of the profits.

Debt crowdfunding is better suited for investors looking for more immediate and stable returns, while equity crowdfunding can lead to larger returns but is usually riskier.

Evaluate the crowdfunding platform’s criteria

Before investing, it’s essential to research different crowdfunding platforms to find one that aligns with your investment goals. Evaluate the platform’s criteria, which typically includes the minimum investment, expected holding period, and expected returns.

Pay attention to the fees associated with each platform, including any management fees, transaction fees, or carried interest charges. Remember, the standardization of information on these platforms can pose challenges for investors in evaluating worthwhile opportunities and distinguishing reliable sponsors from unreliable ones. Additionally, there is a possibility of reduced returns, potentially stemming from lower investment thresholds and the fees imposed by crowdfunding platforms.

Learn how to evaluate real estate investment opportunities

When evaluating investment opportunities on a crowdfunding platform, pay close attention to the underwriting process. Look for detailed reports on the property’s location, market trends, and financial projections. Evaluate the property’s potential energy savings, rent collections, and tenant occupancy rates. Look for a platform that provides guidance or support to help you make informed investment decisions.

Diversify your portfolio (the most important step)

One of the perks of investing in real estate through crowdfunding platforms is the ability to diversify your portfolio. Avoid putting all your eggs in one basket by investing in multiple deals and different types of property across multiple geographic locations. This will reduce your overall risk and provide a more stable and diverse investment portfolio.

Rental Property
Rental Property

For new real estate investors, crowdfunding platforms can provide an opportunity to invest in real estate without the barriers to entry of traditional real estate investing. They can also be an effective way to diversify your investment portfolio.

To make the most of crowdfunding platforms, it’s essential to do your research, evaluate each platform’s criteria, and look for opportunities in your preferred markets. By taking these steps, you can explore the world of real estate investing and make informed investment decisions that can help you achieve your financial goals.

Wildhorn Capital can help you meet those goals, too; join our newsletter to learn how.

Monet Bennett
Written by Monet Bennett

Monet serves as the Director of Investor Relations at Wildhorn. She oversees Wildhorn communications, capital raising efforts, and investor support – providing a high level of touch to all of our investors. Prior to joining, she worked at AppFolio Investment Management where she led sales and marketing initiatives to help the company achieve record growth.

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